Prior to the advent of digital technology there were just a handful of media outlets able to have a significant audience. Companies like broadcasters, newspapers magazines, and production houses controlled the majority of media space that was consumed on a daily basis.
Digital media has completely changed the landscape of business. Anyone can now make media and share it with a vast number of users through a platform. This broadening of reach is called “Owned Media.” When properly utilized, Owned media can be one of the most powerful marketing tools available to a company.
The ease of sharing and creating content can result in issues. Internet memes, illegal song use, and the aforementioned Internet memes are a few examples of how the absence of clear copyright laws makes it difficult to manage online media.
In 2023, if your company produces and distributes its own content to customers on a list, it could be considered to be a “media company”. This definition extends beyond traditional media, such as TV and radio, to include businesses that create and market their own content, such as YouTube videos, podcasts and electronic books. The aim of a digital media company is to provide their viewers with interesting content and grow the brand’s audience through word of mouth and social media advertising. This can be achieved through paid advertisements through platforms such as PPC, Facebook ads and Google Adwords. However, effective social media marketing requires a lot of time to be successful.
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